Organization and Management free essay sample

SNOP is the Systematized Nomenclature of Pathology. Published by the American College of Pathologists, it has been â€Å"useful in classifying pathological specimens† (McWay, 2008). Although SNOP was commonly used in pathology departments, it has gradually lost favor because focus was placed on standardized nomenclatures by accrediting agencies (McWay, 2008). 2. What are the four approaches taken by HIM professionals to address the complexities brought on by the introduction of PPS and DRGs? The four approaches taken by HIM professionals to address the complexities brought on by the introduction of PPS and DRGs are the use of encoders, the use of new resources in coding guidelines, the focus on ethical aspects of coding and develop a compliance program (McWay, 2008). 3. What are some differences between DRGs and MDCs? DRGs are known as Diagnosis-Related Groups and MDCs are known as Major Diagnostic Category (McWay, 2008). DRGs is a model that classifies groups of patients with medically related diagnosis, treatment, length of stay, age, and sex (McWay, 2008). We will write a custom essay sample on Organization and Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page DRGs â€Å"classify hospital stays in terms of what was wrong with the patient and what is done for the patient† (McWay, 2008). MRGs â€Å"cluster patients according to medical and surgical categories† (McWay, 2008). 4. Why are consequences of healthcare professionals not using common terminology, vocabularies, and classification systems? Vocabularies, classification systems, and clinical terminologies were â€Å"created to describe the medical care process in a standard manner† (McWay, 2008). Healthcare professionals need to clearly understand and apply these vocabularies, classification systems, and clinical terminologies in order to facilitate patient care as well as comply with requirements of the accrediting agencies (McWay, 2008). References McWay D C 2008 Todays Health Information Management: An Integrated ApproachMcWay, D. C. (2008). Todays Health Information Management: An Integrated Approach. Clifton Park, NY: Delmar Cengage Learning. rofessor and class, !. SNOP gradually lost favor when focus was placed by accrediting agencies of standardized nomenclatures that could cross fields of specialization. 2. The four approaches taken by HIM professionals to address the complexities brought on by the introduction of PPS and DRGs are: Encoders- software tools that incorporate the text and logic of coding systems into an automated form. Another approach is the use of new resources in the form of coding guidelines. Examples are ICD-9CM coding handbook, the coding clinic for ICM-9-CM, and the coding clinic for HCPCS. A third approach is to focus on the ethical aspect of coding., and an approach related to coding guidelines and ethics, is to develop a coding compliance program. 3.The differences between DRGs and MCDs are DRG is a classification system that groups patients who are medically related by diagnosis, treatment, and length of stay, using the International Classification of Diseases, ninth edition, clinical modificat ion codes. MDC is the first level of a decision tree to reach a diagnosis-related group, generally based on an organ or system. Todays Health Information Management An Integrated Approach, McWay, D.C., JD, RHIA. pgs. 126-33 4. The consequences of health care professionals for not using common terminology, vocabularies, and classification systems are Clinical vocabularies, terminologies or coding systems, are a structured list of terms which together with their definitions are design to describe unambiguously the care and treatment of patients. T cover diseases, diagnoses, findings, operations, treatments, drugs, administrative items, etc., and can be used to support recording and reporting a patients care at varying levels of detail, whether on paper or, increasingly, via electronic medical record (EMC). A large number of coding and classification systems have been developed for healthcare. Many standards have been proposed but widespread spread adoption has been slow. Current standards tend to compete. Many classifications overlap. Historically, vocabulary and classification systems have been designed to meet different and specific goals. Many codes have been designed mainly to support administration (e.g. billing) so have typically included only a limited number of diagnosis code for each encounter. Widely-used, but essentially administration-oriented system, such as ICD, have been mandated by government agencies and /or payor organizations but capture clinical data at an insufficient level of detail to support clinical needs that lie outside the limited range of activities they were designed to support. Coding systems can lose clinical information. It can be difficult to compare clinical coding systems. Interoperability is a significant problem. Content, structure, completeness, d etail, cross-mapping, taxonomy, definitions, clarity vary between existing vocabularies. -Why did SNOP fall out of favor with the healthcare field? SNOP, the Systematized Nomenclature of Pathology was published by the American College of Pathologists and was useful in classifying pathological specimens. SNOP lost favor with the healthcare field when focus was placed by accrediting agencies on standardized nomenclatures that could cross-fields of specialization (McWay, 2008). 2.-What are the four approaches taken by HIM professionals to address the complexities brought on by the introduction of PPS and DRGs? The four approaches are: Use of encoders, Coding guidelines, Ethical aspect of coding up coding and coding compliance program (McWay, 2008). 3.-What are some differences between DRGs and MDCs? Diagnosis Related Group (DRG) A patient classification system, defined by the federal Department of Health and Human Services. It provides a means of relating the type of patients a hospital treats to the costs incurred by the hospital. According to this classification system, patients who have similar diagnoses and undergo similar procedures are placed together in the same diagnosis-related group.. DRGs are used by the Medicare program to reimburse hospitals at fixed amounts for all similar patients, regardless of the length of stay or actual cost incurred. The DRG system is also widely used in many types of health data analysis. Major Diagnostic Category (MDC) A grouping based on the organ or system involved. The MDCs cluster patients according to medical and surgical categories, that are subdivided by principal diagnosis (McWay, 2008). 4.-Why are consequences of healthcare professionals not using common terminology, vocabularies, and classification systems? According to AHIMA, the healthcare industry is looking to IT to reduce costs, assess quality of care, and deliver services more efficiently. The core components of these IT tools are classification and terminology systems, the common medical languages used to encode clinical data such as a patient’s physical signs, symptoms, medication sensitivities, treatment plans, and diagnoses. Terminologies and classifications promise to provide the common medical language necessary for electronic health records and population health reporting, quality reporting, personal health records, safety, clinical trials, biosurveillance, and reimbursement. According to McWay (2008), vocabulary, clinical terminology, and classification systems were created to describe the medical care process in a standard manner. McWay, D. (2008). Todays health information management an integrated approach. Clifton Park, NY: Delmar Cengage Learning

Macroeconomic and Microeconomic Analysis of Nestle Nutrition

Macroeconomic and Microeconomic Analysis of Nestle Nutrition Introduction This paper presents a microeconomic and macroeconomic analysis of Nestle Nutrition. The microeconomic analysis will focus on the company and its market.Advertising We will write a custom coursework sample on Macroeconomic and Microeconomic Analysis of Nestle Nutrition specifically for you for only $16.05 $11/page Learn More The macroeconomic analysis, on the other hand, will focus on the macroeconomic factors that are likely to affect the success of the company. Nestle Nutrition is a multinational company that produces and sales nutritional supplements in the form of foodstuffs and drinks (Nestlà ©, 2013). Microeconomic Analysis Demand and Supply Factors The demand factors that affect the sales and profitability of the company include price, competition, income levels, and consumer tastes and preferences. Due to high competition in the market, an increase in the prices of Nestlà ©Ã¢â‚¬â„¢s products is likely to decrease their demand, thereby r educing the firm’s sales (Mankiw Taylor, 2011, p. 67). This happens happen when Nestlà © increases its prices above those of its competitors. The large number of firms in the market has caused high competition. This limits the amount of output that Nestle can sale, thereby reducing its profitability. An increase in income levels among consumers usually leads to a rise in demand for the company’s products and vice versa. Additionally, the match between the quality of the firm’s products and the consumers’ tastes and preferences usually leads to an increase in its sales. The supply factors that affect the firm’s sales and profits include the cost of production, technological advancements, and the prevailing market price. A high market price encourages the firm to increase its production, thereby increasing its profits (McEachem, 2010, p. 102). Low costs of production (cost per unit of output) increase the firm’s profits by enabling it to ear n a high profit margin. Similarly, technological advancements enable the firm to lower its production costs in order to increase its profits.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Structure Nestle Nutrition operates in a competitive market that is characterized with a large number of producers or sellers and buyers (Nestlà ©, 2013). Due to high competition, the buyers and sellers are price takers. Concisely, the prices of nutritional supplements are determined by the forces of demand and supply rather than individual producers and buyers. Moreover, the firms in the market produce homogeneous products. Concisely, their products have low levels of differentiation because they have more or less the same nutritional values and benefits. Nonetheless, the buyers do not have perfect information about products and prices. Thus, the market is not perfectly competitiv e (McEachem, 2010, p. 112). Sustaining Profitability Nestle Nutrition can continue to operate in the profitable market structure by reducing its production costs. For example, it can use cost saving technologies in the production and distribution of its products. A reduction in production costs will enable the firm to increase its profit margin by selling at the prevailing market price. Moreover, maintaining low production costs will enable the firm to lower its prices below the industry price (McEachem, 2010, p. 134). Thus, the firm’s nutritional supplements will be cheaper than those of its competitors will. The resulting increase in the demand for Nestlà © products will lead to increased sales and profits. Additionally, Nestlà © can advertise its products in order to increase their demand. This is because customers are likely to purchase a particular brand if they have adequate information about its qualities and price. Elasticity of Demand Nestlà ©Ã¢â‚¬â„¢s pricing str ategy and competitiveness is likely to be affected by price elasticity of demand, cross price elasticity of demand, and income elasticity. Price elasticity of demand â€Å"measures the responsiveness of a product’s demand to a change in its price† (McEachem, 2010, p. 217). Nestlà ©Ã¢â‚¬â„¢s nutritional supplements are likely to have an elastic demand because they have a large number of close substitutes. Furthermore, the buyers of the supplements have low switching costs. Thus, they can easily shift from one brand of supplements to another in the event of a price change.Advertising We will write a custom coursework sample on Macroeconomic and Microeconomic Analysis of Nestle Nutrition specifically for you for only $16.05 $11/page Learn More Cross price elasticity of demand â€Å"measures the responsiveness of the demand of a product following a change in the price of a related product† (McEachem, 2010, p. 230). In this regard, the dema nd for Nestlà ©Ã¢â‚¬â„¢s nutritional supplements will increase if the price of their substitutes or competing brands increase and vice versa. Income elasticity refers to the change in the demand for a product that occurs when the disposable income of its consumers changes. Since nutritional supplements are normal goods, their demand will increase if their consumers’ disposable income increases. Resource Utilization The company is utilizing its resources efficiently because it focuses on economy of scale in production. Its production plants, which are located in different counties, enable it to manufacture a large amount of products, thereby reducing the cost per unit produced, as well as, the distribution costs. The company also uses lean production technologies in order to eliminate wastages (Nestlà ©, 2013). This enables it to produce the optimal level of output at low cost. Macroeconomic Analysis The macroeconomic factors that are likely to affect Nestlà ©Ã¢â‚¬â„¢s succ ess include economic growth, unemployment, inflation, business cycle, the balance of payment, and the exchange rate. A high economic growth leads to high income per capita and vice versa (Boyes Melvin, 2010, p. 289). Aggregate consumption usually increases when a country’s per capita income increases. Thus, a high economic growth will increase the demand for Nestlà ©Ã¢â‚¬â„¢s products, whereas a low economic growth will reduce it. Consequently, the firm’s profits will be high during high economic growth and low during economic downturn. Aggregate demand is usually high in countries with low unemployment rate. This is because consumption rises when a large percentage of the population is engaged in gainful employment (Abel Bernanke, 2008, p. 378). Thus, Nestlà ©Ã¢â‚¬â„¢s products will have a low demand in countries with high unemployment rate. On the contrary, the demand for its products will be high in countries with low unemployment rate.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Inflation refers to the percentage change in the prices of goods and services over a period such as a month. Ceteris paribus, an increase in inflation erodes consumers’ purchasing power, whereas its reduction improves consumers’ ability to purchase goods and services (Abel Bernanke, 2008, p. 413). Consequently, a high inflation will increase Nestlà ©Ã¢â‚¬â„¢s production costs due to the increase in the prices of its inputs. The resulting increase in the price of its products will lower its sales and profits. On the contrary, low inflation will enable the firm to sell its products at a low price, thereby increasing its sales and profits. The balance of payment (BOP) is a record of the transactions between one country and the rest of the world in terms of imports and exports (Boyes Melvin, 2010, p. 371). A large BOP deficit is an indication that the country heavily depends on imports. In this case, Nestlà ©Ã¢â‚¬â„¢s products are likely to face a high competition from imports if the country has a large BOP deficit. An appreciation in the value of the dollar makes USA’s products to be expensive in foreign markets. This will lower the demand for Nestlà ©Ã¢â‚¬â„¢s exports in foreign markets. On the contrary, USA’s imports will be cheaper than locally produced goods. Consequently, Nestlà ©Ã¢â‚¬â„¢s nutritional supplements will lose their competitiveness. Nonetheless, the products will be more competitive than imports if the dollar weakens. The business cycle has four phases namely, decline, recession, recovery, and boom (Boyes Melvin, 2010, p. 461). Recessions are characterized by very low aggregate demand. Thus, Nestle is likely to make losses due to low demand for its products during a recession. On the contrary, an economic boom is associated with high aggregate demand (Arnold 2010, p. 213). Thus, Nestlà ©Ã¢â‚¬â„¢s sales and profits are likely to increase during economic booms. Aggregate demand usually reduces during economic de cline and increases during the recovery phase of the business cycle. In these stages of the business cycle, Nestle can remain profitable if it is able to reduce its operating costs. Conclusion Nestlà © operates in a highly competitive market that has a large number of producers and buyers. It can overcome the competition by reducing its production costs and marketing its products through advertisements. Macroeconomic variables such as inflation, exchange rate, and unemployment have both positive and negative effects on aggregate demand. Thus, the company should take into account the levels of these variables when formulating its pricing and expansion strategies. References Abel, A Bernanke, B 2008, Macroeconomics, Routledge, New York. Arnold, R 2010, Macroeconomics, McGraw-Hill, New York. Boyes, W Melvin, M 2010, Macroeconomics, Palgrave, London. Mankiw, G Taylor, M 2011, Microeconomics, McGraw-Hill, New York. McEachem, W 2010, Microeconomics, John Wiley and Sons, New York. Nest là © 2013, About Us. Web.

Peer review Essay Example | Topics and Well Written Essays - 1500 words

Peer review - Essay Example on which are; the skin-to-skin attachment between mother and child after birth is essential for bonding and what is the effect of delayed skin-to-skin contact for up to one hour? respectively. To these extents both thesis and question are addressed adequately. However, a more likely research question not brought out though slightly discussed is, â€Å"what are the long-term effects of immediate skin-to-skin contact when compared to delayed skin-to-skin contact? 2) Are the links between the concepts and examples in the research articles clearly made? If not, list here some issues that were left out or some important examples from the article that were left out. Yes, the writer has clearly made the links between the concepts and examples in the research article. A clear point of reference is when the writer mentions that, effective mother and child skin-to-skin attachment leads to proper bonding, and then correlates the same with a question that asks the contrary effect supposing there is no attachment for a period more than one hour. The writer also expresses that early skin-to-skin attachment affects emotional attachment of the baby to the mother including breastfeeding, physiological and neurobehavioral responses for up to one year. However, a great concern is expressed that too much concentration is made on the bonding rather than on the baby’s health should be checked hence the question, â€Å"How is the optimal bonding experience obtained?† the writer should have elaborated more on this topic to enhance the readers’ perception and clear understanding of this concept. This could have been achieved through the use o f an appropriate question as illustrated above. 3) Does the writer use research terminology appropriately and correctly? If so, give some examples of good uses. If not, put an asterisk (*) in the margin where the vocabulary should be more clear and specific. The writer does truly make good use of the research terminologies appropriately and

Strategy Formulation (IP Unit 3) Research Paper

Strategy Formulation (IP Unit 3) - Research Paper Example The process of strategy formulation just like that for decision-making follows a six steps procedure that must not be followed chronologically but must be integrated conclusively. It is therefore quiet useful to consider strategy formulation as part of strategic management that entails the diagnostic approach, Formulation and implementation. Diagnosis involves performing a situation analysis where the internal environment of the organization is analyzed while implementation is a stage in formulation where the strategies that are considered appropriate for the operations of the company are put to practice, monitoring, and evaluation (Day, 1986). Strategy formulation is a six steps module that is incorporated under three main aspects. The steps entail - first setting the organizational goals and objectives, which must be long-term in nature, the objectives, reiterates the state of being there while a strategy shows us how to reach there. After the objectives are well laid, environmenta l scanning is done which entails the review of both the external and internal environments which range from economic to industrial and in which the organization at stake operates (Day, 1986). The management then sets quantitative targets to be achieved through the set organizational objectives. This is to aid comparison with the long-term customers and realize their input and contribution to the overall missions and visions of the organization. The next step is to aim overall goals with divisional outputs where the contributions made by each department are quantified and consolidated. Then performance analysis if done where the gap between the planned and the desired performance is analyzed. A strategy is then chosen from the alternatives projected, considering the organizational goals, strengths, and actual potential visa vi the external environment, a choice is made. As pointed out earlier by Day (1986), strategy formulation is crafted under three major aspects, which involves; co rporate level strategy, competitive strategy and functional strategy. Corporate level strategy is concerned majorly of the vast decisions around the total organization’s scope and direction so that there are detected changes to be made to realize growth objective for a given firm. Competitive strategy is aimed at making decisions on how the company should compete to remain relevant in its line of business (LOB) or its strategic business units (SBU). Functional strategy on the other hand deals with how each of the available functional areas is likely to carry out its functional activities (Day, 1986). "FIRST-MOVER" THEORY OR "LATE-MOVER" THEORY Our case is the competitive business strategy where the management is faced with the situation of whether to dev elope a completely new brand of a product or simply produce the already existing brand that a competitor in the same industry is involved. This they expect to do through either the, â€Å"first mover theory† or â€Å" late mover theory† (Green & Ryans, 1990). Timing of the market by most firms is a very important aspect of their operation. This can either be early entry into the market or late entries hence the two theories. Furthermore, market entry timing decisions are the bridge between the functional strategy and the corporate business strategy, therefore, when timing and scope decisions are combined there is always a realization of a superior market (Green & Ryans, 1990). First movers into the market are normally likely to benefit from above normal

Does the Media Frame Social Reality?

Does the Media Frame Social Reality? Critically assess the proposition that the media ‘frames’ social reality. Introduction Roughly developing processes in modern society touch all aspects of life. In the end, it highlights the importance of the development of public consciousness of people, their communication, interaction and relationship at all levels of activities. In our time, such thing as mass media renders huge psychological influence on consciousness of the person all over the world. Unfortunately, today’s media presented by reality which is substantially mediated by someones opinion. Moreover, it is simplified and doesn’t offer any reflection or the analysis. Entman (2007: 164) suggests that in certain way this information can be dangerous, as the person accepts processed information without personal reflection. In such case, media can inspire and change a lot of things. Therefore, for us it is much easier to plunge into the flow of information, than critically try to perceive it. Today, media is a powerful factor of influence on a mental condition of people. For the last decade there was a set of researches on the matter of media in absolutely various spheres (press, television, advertising, radio, internet). After all, as Hodkinson (2011: 109) states, the distinctive features of any media in the world have always been such things as publicity and ambiguous inconsistent tool of media itself. This fact stimulates new growth of researches about possible ways and consequences of integration of media in social life of people. Media â€Å"framing† of public consciousness â€Å"Mass media became the main tool for distribution of the messages that influence public consciousness† (Hodkinson, 2011: 111). The modern person can’t evade mass media influence. In other words, impact of media on public opinion often described as mind manipulation. This phenomenon, as Hodkinson (2011: 113) insists, is very widespread in Great Britain, United States and the developed countries of Asia. For greater success, such thing as mind control should always remain imperceptible. The success of manipulation is guaranteed, when the viewer believes that all events are natural and inevitable. It is important, that people’s trust is neutral to all main social institutes. Audience should believe that the government, mass media and science are behind a framework of clashing social interests. So, at that point, institutes can settle different situations and protect interests of citizens. Entman (2007: 167) believes that the government takes the main place in the myth about neutrality. On the one hand, the myth assumes honesty and impartiality of the government and its components. On the other hand, such things as corruption, deception and fraud, which were showed from time to time, are accepted to move to human weaknesses. Institutes are higher than suspicions. Fundamental durability of all system is provided with careful thought about the work of its components. It is considered that media is also should be neutral for giving the publicity the realistic analysis of life. Any deviations are admitted, but mass media assures us that it is no more than the mistakes of cer tain people that can’t be considered as a whole reliable institute of distribution of information. One of the most important rules of mind manipulation is the success that depends on how fully you will isolate the addressee from extraneous influence. Ideal situation is the total absence of alternative sources of information and opinion. Mind control is incompatible with dialogue and public debate. Hodkinson (2011: 117) mentioned that the main role of mind manipulation is not only about the control of public opinion, but also about its integration into society. It is important to send public consciousness to the necessary point and to give installation on certain reactions to different events. The integrated opinion should be perceived as personal and it should be real, not imposed, created by the natural way that has arisen from the person’s mind according to the analysis of received information. It looks like deception. But it is not always necessary to perceive mind manipulation as a negative factor. Today, provision of integrity to state and need of reforms are the parts of any country’s policy. It follows that it is necessary to prepare society for any changes. Therefore media in this case are irreplaceable assistant and powerful control tool. The main thing is to be able to dispose it wisely. Mass media cover various actual public problems. As a result, they influence opinion and behavior of people both in society and in person. Media today is a powerful tool of impact on a social and psychological condition of people. Greatest degree of influence is the audience with the weak consciousness which has not have personal outlook. Nevertheless, the sides of influence can be both positive, and negative. Long and Wall (2013: 359) agree that it is possible to allocate direct aspects of main functions of media: information transfer, the entertainment, informative and educational tool. But there is also some deeper influence that can be imperceptible for the first time. For example, with the help of the media, the public opinion was created the condition of the mass consciousness comprising the hidden or obvious relation of various social problems. That is how reality events formed. It is important to note that right now there is accurately formulated public opinion about such global universal issues as prevention of ecological accident, nuclear and biological warfare and many more. As there is an accurate opinion in world consciousness about these problems, it is possible to say that media can observe some objective information which is not contradicting values of society, both allowing to create rather long-term and affirmed view. Internet is much extended now as well. Media system o f searching and sending information around the globe, generated by technologies, undoubtedly, got an absolute degree of freedom. This phenomenon opens huge possibilities for creativity, training and modeling. In addition, the virtual technologies created on the basis of understanding social reality, will bring doubtless advantage both for individual person, and the state system as a whole. Certainly these are the positive sides of media influence on public opinion and human activity. One of negative impacts of media is advertising, or, to be more precise, disinformation method. It is considered at the moment of making any serious decision. Sometimes media give news that considered as lie. As a matter of fact, disinformation goes from untrusted channels and stay in the mind of the person. Even though this method is useful because it is used at the moment of making any crucial decision, this method is clearly not fair, and when the person will understand the truth, the result of disinformation will be already achieved. Fortunately, disinformation method observed not so often in modern media. Unfortunately, the method of â€Å"framing† used much more obviously. The frame method includes strict and careful selection of information, causing a variety of emotions. This method allows media to monitor and influence the audience, by manipulating different associations which built on typical person’s thoughts. Stereotypes operate effectively all processes of perception of information. †Perceiving process is the manual regulation of the obscure fact under an unchangeable common law† (Entman, 2007: 170). Therefore media prune down all submitted information or put it in a framework or common idea. The person should perceive the message without any efforts, thinking that information from mass media source is the unique and only right possible way of perception of reality. Media makes the person think stereotypically. It reduces intellectual level of messages, turning itself to ideal stupidity tool. It is possible only with the â€Å"frame† method of fixing unnecessary stereotypes in the mind of people. Thus, by means of various methods, influence of media is extremely important. It is possible to make the idea, that skillful manipulation of public consciousness can cause not only direct changes in cultural development and behavior of society, but also in a certain role of each social class and person separately. Conclusion A variety of mass media (the press, the Internet, radio, television) should conduct to an individualization of social activity and consciousness of the person and to give him the chance of a choice: to watch or not watch TV, to read or not read the press, to listen or not listen to broadcasts. But, after long studying of a question of media framing, the sad conclusion has been drawn. In fact, it is only illusion, the person has no choice. The great number of people is watching the same channels on television, the programs which are confirmed by state regulations. They read the same articles in magazines and newspapers, listen to the same radio and information releases, looking for typical affairs, views, problems. Current situation generates ambiguity of media. As Hesmondhalgh (2013: 39) reported, the development of mass communication services positively affects awareness of individuals about the world, but in the same time there is a factor which is actually manipulating consciousness of masses behind all this development process. Media is standing still among the first provocateurs of individual degradation, standard views and behavior of people and developing uniformity of their reactions. Great British politician once said that the one, who owns information, owns the world. Today, it is possible to say with confidence that the one, who control media flow, is capable to influence the modern world. Reference list: Entman, R. (2007) â€Å"Framing Bias: Media in the Distribution of Power†, Journal of Communication, vol. 57, no. 1, March, pp. 163–173. Hesmondhalgh, D. (2013) The Cultural Industries, London: Sage. pp. 37-633. Hodkinson, P. (2011) Media, Culture Society, London: Sage. pp. 105-26. Long, P.and Wall, T. (2012) Media Studies, London: Sage. pp.344-69.  Bibliography: Curran, J. (1986) Bending Reality, London: Pluto. Marris, P. and Thornham, S. (1999) Media Studies: A Reader, 2nd edition, Edinburgh: Edinburgh University Press. Hall, S. (1997) Representation: Cultural Representations and Signifying Practices, Edinburgh: Edinburgh University Press. Rojek, C. (2013) Event Power, London: Sage. pp. 112-121.

What’s in a Name? :: Personal Narrative Writing

What’s in a Name? My dad has this old Bill Cosby record that he used to listen to in the age of record players (now he's got the very same in CD version). It was a comedy routine in which Cosby describes his childhood. He reminisces in particular about how he could tell when he was in trouble. His father would say something to the effect of "GODDAMIT, GET OVER HERE!", and then Cosby throws out the punch line of the story: Up until he was about ten years old, he thought his name was "GODDAMIT." I never had to be addressed as GODDAMIT to know I was in trouble. In my father's voice, it was volume that usually revealed this information. When my eardrums hurt from hearing my name, my FULL name, JANET PAULINA MORRIS, my dad didn't want any other poor children within earshot to think they were in trouble; however, he did intend for everyone within a five-mile radius to hear that I was in for it. When my mother had to call out my name in order to reprimand me, even if it was in private, she had to pretend we were in church or something. Her voice became very low pitched, almost a whisper, and then came the recitation of the three lovely words with which I had been baptized, JANET PAULINA MORRIS. Though she nearly whispered, there was nothing serene or endearing in her tone of voice when scolding me. It didn't matter what she said . . . "I love you very much" could be thrown from her mouth like a dagger when she used that tone of voice. There is a point in communication where words are of no consequence in bringing across a particular message. Sometimes, what is said is irrelevant, and how it is said singularly brings across this message. It all depends on diction. Aristotle was the first to coin the term "diction" in his analysis of the making of art and other things in Poetics. Diction, Aristotle claimed (only I think he made this claim in Greek), clarifies language and alludes to a source of interest in a speaker's tone of voice. My mother's source of interest was, um, well . . . me. She wanted to make sure that I knew exactly where she was coming from and exactly what I was supposed to do about it.

Telehealth Technology Essay

Any nurse who has spoken to a patient over the phone has practiced telehealth nursing. Telehealth is defined as â€Å"the usage of engineering to present wellness attention. wellness information or wellness instruction at a distance† ( â€Å"What Is Telehealth? . † n. d. . parity. 1 ) . Although the usage of engineering alterations how nursing attention is delivered and may necessitate competences related to its usage to present nursing attention. the nursing procedure and range of pattern does non differ with telehealth nursing. Nurses engaged in telehealth nursing pattern continue to measure. program. intervene. and measure the results of nursing attention. but they do so utilizing engineering. In an environment of limited figure of nurses. engineering can assist run into the demand to supply nursing attention and increase the efficiency of those nurses. When a patient leaves the infirmary. the patient is responsible for his or her ain wellness attention at place. Tel ehealth services can do it more efficient to pull off on-going attention and better patient safety. Telehealth nursing is used when there is a demand to present nursing attention remotely and better efficiency and entree to healthcare. Telehealth offers healthcare suppliers with an chance to function people who are in hapless wellness. live in distant countries and do non hold equal entree to wellness attention. One of the major benefits of telehealth is that it promotes safety in health care. Patients are being discharged from the infirmary earlier than of all time before. with legion medicines and frequently missing the cognition they need to care for their status adequately. Telehealth allows these patients to return place. which saves money. but allows them to be supported by a professional until they are good or are pull offing their status with assurance. Telehealth provides a safety cyberspace for patients who may be fighting with pull offing their status at place. forestalling complications that could ensue in being hospitalized once more. There is a demand for criterions and guidelines to back up telehealth nursing pattern and to cut down liability hazard for nurses. Practice criterions and guidelines are evidence-based. and many people are involved in the development and distribution of nursing telehealth pattern criterions. Input signal from a broad array of experts is solicited in developing the criterions and guidelines. in order to guarantee equal consideration of technological. medical. nursing. legal. and ethical issues. ( Hutcherson. 2001 ) To guarantee safe and high quality telehealth nursing pattern. proficient demands for privateness and security of personal wellness informations should adhere to local and national Torahs regulating the storage and transmittal of personal wellness information. The hereafter of telehealth is assuring. but it may non work for turn toing the chronic attention load of every patient. Telehealth is a agency of heightening an organization’s ability to supply quality attention in patients’ places and detain the demand for expensive infirmary admittances or traditional nursing place attention. Besides cost nest eggs and bridging healthcare entree barriers in rural countries. telehealth provides the chance to derive important medical penetrations by analysing uninterrupted wellness informations for a patient collected through distant monitoring. combined with other informations beginnings. Telehealth services extend the accomplishments and cognition that nurses use every twenty-four hours. It is besides one of the most promising and practical solutions. available non merely to turn to an inevitable nursing crisis. but besides to convey modern twenty-four hours healthcare to more people and salvage more lives. MentionsHutcherson. MS. RN. C. M. ( 2001 ) . Legal considerations for nurses practising in a telehealth scene. Retrieved from hypertext transfer protocol: //www. nursingworld. org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Volume62001/No3Sept01/LegalConsiderations. html What is telehealth? ( n. d. ) . Retrieved from hypertext transfer protocol: //www. hrsa. gov/healthit/toolbox/RuralHealthITtoolbox/Telehealth/whatistelehealth. hypertext markup language